AI for Business Development, Marketing & Sales
December 2 @ 1:00 pm – December 9 @ 5:00 pm ET
Two-Part Workshop is held Wednesdays
December 2 & 9
1 – 5 PM EST
*Participation in this workshop is for one person per registration.
AGC Member Pricing
$900.00Non-Member Pricing
$1,100.00About the Workshop
AI for Business Development, Marketing & Sales is a hands-on, facilitator-led workshop designed for construction business development, marketing, and sales teams who want to use artificial intelligence to support proposals, pipelines, and market positioning.
This two-part, live-virtual workshop focuses on applying AI inside real pursuit and marketing workflows, not generic content generation. Participants explore how AI can assist with proposal development, RFP responses, messaging consistency, and differentiation while maintaining strategic control and brand integrity.
Through guided drafting, structured critique, and collaborative review, attendees work directly within realistic proposal and pursuit scenarios. The second session expands into pipeline support and marketing enablement, with participants beginning to build a proposal-focused AI assistant tailored to their organization’s processes.
By the end of the workshop, participants will leave with reusable proposal tools and workflows they can continue refining to support revenue-generating work.
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Workshop Outcomes
- Apply AI to proposal and RFP workflows
- Use AI to improve messaging consistency and differentiation
- Practice guided drafting and structured critique techniques
- Explore AI-supported pipeline and pursuit coordination
- Begin building a proposal-focused AI assistant
- Develop reusable proposal tools and templates
- Leave with workflows that support real revenue-generating work
Who Should Attend: This workshop is designed for business development, marketing, and sales professionals working in construction companies, including pursuit managers and proposal teams. Participants should have experience supporting proposals, marketing, or business development efforts.
*No technical or AI background is required.
Technology and Participation
For the classroom:
– Please have Zoom downloaded.
– Computer with dual monitor preferred.
– Laptop or desktop computer. ((phones or tablets are not recommended for this workshop)
For Participation:
– Camera, built in or added on and ready to stream to the classroom.
– Headphones or earbuds with microphones are preferred.
– Each student should be on their own computer/laptop, if possible.
– Access to at least one AI tool (e.g., ChatGPT, Gemini, Copilot or Claude)
– Sample business development or marketing materials (e.g., past proposal, RFP, qualifications package, pursuit messaging, or marketing content you regularly work with)
Cancellation Policy:
A full refund will be given to cancellations made 14 calendar days prior to the class kick-off. After such time, no refunds will be given. Replacements are acceptable and must be submitted via email to meetings[@]agc.org.
AGC reserves the right to cancel programs up to 10 days prior to the start date if a minimum number of attendees is not met.
Questions? Email us at education[@]agc.org
Meet Your Facilitator:
Zach Giglio
Zach Giglio is CEO of GCM, an award-winning agency that shows organizations how to leverage cutting-edge AI technology to become more efficient and profitable. He is certified by the Wharton School of Business in AI strategy for business and is a curriculum committee member on AI at the U.S. Chamber of Commerce’s Institute for Organization Management.
Renowned for his insights into the fascinating convergence of AI and business, Zach is a frequent keynote speaker at industry conferences, a TEDx speaker and was recently honored as one of Charleston’s Forty under 40. Additionally, he conducts intensive AI trainings and implementations, tailored to equip organizations with the requisite knowledge and skills to effectively harness AI, fueling their operations, sales, marketing and administration abilities and driving revenue growth.
